My name is Cat. I have changed my business name multiple times now. Many things have been changing and shifting, but I feel I have finally found myself in this business name. I went from IWR — Inner Water Reflection, to Josh ‘n’ Cat, and now to Beautifully Unhinged. I feel more connected to this name, so I am confident this is what I will stick with from now on.

This picture represents the transitions I went through during the second half of 2024 and all of 2025. I found the writer in me and pursued it after leaving my successful nine-year massage business.

My mentor has reminded me, time and again, that I had the courage to go through what I went through, find the good in it, close my business, and pursue something I had a hard time doing — something I was scared to do — even five years ago.

I evolved from IWR to Josh ‘n’ Cat because there was still a part of me that was afraid to show up as myself, for myself, in front of the world.

I finally made that step on February 18th. I fired my husband from our business until he figures out what he wants to be when he grows up and allowed myself to shine in my authentic way.

The business name came to me the very next day, and I immediately started updating everything.

As BU — Beautifully Unhinged — I have started sharing the story I have been wanting to share on my show. I started a show, Cat Unmuted (on Substack, YouTube, Spotify, and Apple Podcasts), at the beginning of the year.

I started this show with the goal of sharing my story, but I thought I needed to wait until I wrote the book. What made me take that step was the realization that I can still write the book later. I can start sharing now. Why wait?